Philips Consumer Lifestyle Middle East and Africa

Healthy Living

• Comprises the categories Oral Healthcare, including the Sonicare range, and Mother & Child including the Philips AVENT brand.
• Philips is a world leader in babycare products:
  • Philips AVENT is a world leader in baby feeding products. Clinical proof has demonstrated that Philips AVENT baby bottles reduce colic, and its breast pumps are as effective as hospital electric pumps.
  • Philips AVENT Baby Monitors guarantee zero interference, providing total parent reassurance.
• Sonicare patent brushing technology creates 31,000 strokes per minute. Sonicare toothbrush range includes the Elite, Healthy White and FlexCare models.
  

Personal Care

• Comprises the categories Shaving, Grooming, Female Depilation and Haircare products.

• Philips is number one globally in male electric shaving and a global leader in female depilation

• Philips has a 70-year of heritage in developing world-class shavers, and also owns the accolade of inventing rotary shaving.

• Philips created the category of male body grooming in April 2005, with the launch of its first male shaver for hair below the neck, Philips Bodygroom.
  

Home Living

• Comprises the categories Kitchen Appliances, Beverage Appliances, Floor Care, Garment Care and Water & Air

• One million Aluminum Whole Fruit Juicers sold, supported by Philips’ ongoing ‘Healthy Living’ initiatives.
  

Home Living

• Comprises the categories Kitchen Appliances, Beverage Appliances, Floor Care, Garment Care and Water & Air

• One million Aluminum Whole Fruit Juicers sold, supported by Philips’ ongoing ‘Healthy Living’ initiatives.
  

Interactive Living

• Philips is a leading player in the television market and focuses on differentiating products by features and design, such as the iconic Aurea FlatTV and Ambilight FlatTVs

• Our portfolio consists of televisions designed around consumers – those who demand the latest style, who enjoy films, gaming or watching sports, or those who want the convenience of a small FlatTV in their kitchen or bedroom

• Top 2 player in the portable MP3/MP4 player market

• Latest GoGear portable A/V devices stand out in the portable entertainment space due to their superior sound performance

• Driving home entertainment with Blu-ray Disc players and home theater systems using Philips Ambisound technology

• A market leader in audio connectivity, shaping the future of this category with the range of Streamium wireless music systems

• First brand to recognize and address the consumer need for docking solutions for portable A/V devices

• Accessories offers a broad range of accessories for Audio-Video, mobility and multimedia PC applications

• BU P&A’s end-to-end business model runs through the entire value chain, enabling world class category management of its portfolio with leading global and international retailers

• Its leadership and ‘category captain’ position provides an effective and efficient platform for fast returns on R&D investments and acquisitions, enabling dynamic category development across its product ranges